Workflow Interview (5 min)
Industry · Advertising

From brief to billing,
every project in one flow.

Client requests, past proposals, back-and-forth with subcontractors, results data from each media platform. We bring the information scattered across each project — and the documents rebuilt every time — into one flow per project.

Take the Workflow InterviewLearn about AAP
We’re now conducting Workflow Interviews with advertising companiesFor: ad agencies & production companies
AffordableAll in one. Less than separate contracts
FastPreconfigured, ready to use right away
SimpleNothing to assemble. Onboarding included
Our hypothesis

How we think
advertising work flows.

We’ve divided the industry’s end-to-end work into four stages, and for each, laid out the friction we think exists today alongside what AAP aims for.

This is a hypothesisIt’s based on research and conversations so far, and we’re still verifying it against real work. If something looks wrong, please tell us in an interview.
01

Orders & briefs

What likely happens todayClient requests arrive by email or meeting notes and are tracked separately by each account manager
What AAP aims forRequests and briefs are registered as a project, and AI summarizes the key points
02

Planning & quotes

What likely happens todayPast proposals and quotes are dug up and rebuilt every time
What AAP aims forAI drafts the proposal outline and quote from past projects, and the account manager finishes them
03

Production management

What likely happens todayConfirmations and revision requests with subcontractors, internal teams and clients are scattered across email and chat
What AAP aims forCollect revision requests and approvals in the project, and list what needs to happen next
04

Reporting & billing

What likely happens todayResults are pulled from each media platform’s dashboard and compiled into a spreadsheet report
What AAP aims forConsolidate results data into a draft report, then prepare billing data once approved

“What AAP aims for” describes our concept. Wherever a judgment call is needed, a person always reviews and approves.

Hard parts

What we think will be hard in this industry.

We think about why things might fail before we start. In the interview, we’d like to learn how these really play out at your company.

Different data formats for every media platformEach ad platform reports different fields in different ways, so consolidating them needs careful design.
Lots of case-by-case workEvery client works differently, so we need to identify what can actually be standardized.
Creative judgment stays with peopleAI handles organizing and drafting; it does not make planning or creative decisions.
Hearing

What we’d like
to hear from you.

What we’ll ask
How work flowed over the past week from order and client brief to reporting and billing, the tools you use, and the tasks that take the most time
Format
Answering AI questions (about 5 minutes), or an online or in-person meeting (about 30 minutes)
Cost & preparation
Neither is required.
How we use your information
Used only to develop AAP
For companies that take part

We’ll share our summary of the advertising industry’s workflow challenges and give you priority when we recruit for the early pilot.

About Artivation

Artivation Corp. (Ota-ku, Tokyo). Ryosuke Nakada, Representative Director, President & CEO. We’re building a world where AI takes on the work people don’t want to do, so they can focus on what they truly want to do. About Artivation →

Other industries

Real estateConstructionWholesaleLogistics
Hearing

Just telling the AI
is enough.

No time for a 30-minute meeting? Answering the AI’s questions for about 5 minutes is plenty. The industry is preset to “Advertising.” Based on your answers, we’ll check whether AAP could support your work in the future and get back to you. If you’d like a meeting, choose it under “Preferred format.”

  1. 01Tell the AI about your workAnswer the AI’s questions about your day-to-day work and the tasks that take time. It takes about 5 minutes.
  2. 02We review itWe check whether AAP could support your work in the future, and a team member follows up by email.
  3. 03Meetings are available tooIf you’d like to talk in depth, you can also choose a 30-minute meeting (online or in person).

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